Brewtiful is a new way of enjoying coffee — while you’re shopping. It’s an espresso bar that acts like a guest in premium retails. It only serves specialty coffee, to go. The freshly launched business already has 6 bars throughout the country in Bucharest, Cluj-Napoca, Baia-Mare, Timișoara and Constanța.
I'll have the blue one, please
Each cup has its own color, so you don’t have to remember the name of the drink.
The coffee spot
Brewtiful is exactly that. You go to your favorite store to buy shoes and you grab a quick but amazing coffee at the coffee spot. The bar adapts its signage from one space to another to blend in.
The coffee look
Black and brown are the dominant colours in communication. The visual style complements the vivid cups with a more reserved, artisanal look.